RB2B vs Common Room vs LeadMagic 2026: Visitor ID for B2B
By Puzzle Inbox Team · July 5, 2026 · 10 min read
Compare RB2B vs Common Room vs LeadMagic for B2B website visitor identification in 2026. Pricing, data quality, intent signals.
RB2B vs Common Room vs LeadMagic 2026
B2B visitor identification exploded 2024-2026. RB2B (3.6k), Common Room (4.4k), LeadMagic (1.6k) lead the space.
What These Tools Do
Install pixel on website. When B2B prospect visits, tool identifies them and surfaces as opportunity.
RB2B
- Free: limited
- Person Level: $129/month — US visitors
Strengths: Person-level identification, US focus, affordable. Weaknesses: US-only person-level.
Common Room
- Starter: $0
- Growth: $999/month
Strengths: Community signals (Slack, Discord, GitHub), PLG-focused. Weaknesses: Expensive.
LeadMagic
- Free: limited
- Pro: $99/month
Strengths: Visitor ID + enrichment combined, mid-tier pricing. Weaknesses: Smaller coverage than RB2B.
Workflow
- Prospect visits website
- Tool identifies them
- Cold email triggered with personalized message
- "Saw you researching our [topic] - questions?"
Reply rates 3-5x higher than blind cold outbound.
Comparison Matrix
| Metric | RB2B | Common Room | LeadMagic |
|---|---|---|---|
| Starting price | $129/month | $999/month | $99/month |
| Identification | Person-level US | Community signals | Visitor + enrichment |
| Best for | Cold email triggers | PLG companies | Mid-tier cold email |
Combined Stack
- Visitor ID: RB2B or LeadMagic
- Sending: Smartlead or Instantly
- Inboxes: pre-warmed from Puzzle Inbox
- Data enrichment: Apollo or Clay
Visitor ID tools surface high-intent cold email targets in 2026. Pair with pre-warmed inboxes from Puzzle Inbox for 3-5x reply rates vs blind cold outbound.