RollWorks Review — Honest Pros, Cons & Pricing (2026)

Category: ABM platform by NextRoll

Also known as: rollworks.

Overview

RollWorks is an account based marketing platform built by NextRoll that helps B2B companies identify target accounts, engage them with advertising, and measure pipeline impact. The platform provides account identification, contact data, intent signals, and programmatic advertising capabilities. For mid-market B2B teams, RollWorks offers ABM capabilities at a lower price point than Terminus or 6sense. The platform can identify companies visiting your website, match them to your target account list, and serve personalized ads to drive engagement before or alongside cold email outreach. RollWorks also provides account scoring based on fit and engagement data so you can prioritize which accounts your SDR team should email first. The platform integrates with HubSpot and Salesforce to sync account level data.

Pricing

Starting at $975/month. Pricing scales based on account volume and advertising spend.

Strengths

More affordable entry point than Terminus or 6sense for mid-market ABM programs
Account identification reveals which target companies are visiting your website
Programmatic advertising creates brand awareness that supports cold email campaigns

Weaknesses

Less comprehensive than 6sense or Demandbase for enterprise ABM programs
Advertising reach and targeting options are more limited than dedicated DSPs

Best For

Mid-market B2B teams wanting ABM advertising to support cold email without enterprise pricing
Companies starting their first ABM program alongside existing cold email operations

Not Ideal For

Enterprise teams needing the depth of 6sense or Demandbase for complex ABM programs