Make (formerly Integromat) Review — Honest Pros, Cons & Pricing (2026)

Category: Visual automation platform for complex workflows

Website: make.com

Also known as: Make(formerlyIntegromat), make(formerlyintegromat), make (formerly integromat).

Overview

Make (formerly Integromat) is a visual automation platform that's more powerful than Zapier for complex workflows involving conditional logic, data transformation, and API calls. The drag-and-drop visual builder lets you create workflows that branch, loop, filter, and transform data in ways that Zapier cannot match without premium tiers. For cold email operations, Make excels at building custom enrichment workflows (pull a lead from Apollo, enrich with Clearbit, check against your suppression list, add to your sending platform), syncing data between platforms with custom field mapping, and creating conditional routing based on reply content or lead score. The learning curve is steeper than Zapier, but the capabilities are significantly more advanced for the price.

Pricing

Free: 1,000 operations/month. Core: $9/month (10,000 operations). Pro: $16/month (10,000 operations, advanced features). Teams: $29/month (shared workspaces). Enterprise: custom pricing.

Strengths

• Visual workflow builder with branching, looping, and conditional logic
• More powerful data transformation than Zapier at a fraction of the cost
• HTTP/API module lets you connect to any tool with an API, even without a native integration
• Operations-based pricing is more affordable than Zapier for complex multi-step workflows
• Error handling with retry, break, and rollback modules for reliable execution

Weaknesses

• Steeper learning curve than Zapier, especially for non-technical users
• Smaller integration library than Zapier (though the HTTP module bridges most gaps)
• Visual builder can become complex and hard to debug for very large workflows
• Less community support and fewer pre-built templates than Zapier

Best For

• Cold email teams building complex enrichment and data sync workflows
• Technical operators who want advanced logic without writing full code
• Teams that need powerful automations at a lower price point than Zapier

Not Ideal For

• Non-technical users who want the simplest possible automation setup
• Teams that need the largest pre-built integration library
• Simple automations where Zapier would be faster to set up