Loops Review — Honest Pros, Cons & Pricing (2026)

Category: SaaS email platform for product and lifecycle

Website: loops.so

Also known as: loops.

Overview

Loops is an email platform built for SaaS companies sending product announcements, onboarding sequences, and lifecycle campaigns to existing users. The platform has a modern editor, audience segmentation, and event-triggered automation aimed at startup marketing teams. Loops is not for cold email. The platform is designed for sending to opted-in users from your product, not cold B2B outreach. SaaS founders running both lifecycle campaigns and cold outreach need separate tools: Loops for lifecycle, and a dedicated cold email platform for outbound.

Pricing

Free up to 1,000 contacts. Growth from $49/month. Pro tier for larger lists and advanced features.

Strengths

Modern editor and workflow builder targeting SaaS lifecycle marketing use cases
Event-triggered automation based on product events from your application
Clean audience segmentation for targeting specific cohorts of opted-in users

Weaknesses

Not built for cold email and terms prohibit unsolicited outreach to uncontacted prospects
Missing cold-email-specific features like warmup, inbox rotation, and sequence A/B testing

Best For

SaaS companies running onboarding and lifecycle email campaigns to opted-in users
Product and growth teams wanting event-triggered email automation inside their SaaS

Not Ideal For

Cold email operators running B2B outbound campaigns to prospects who haven't opted in