Keap (formerly Infusionkeep) Review — Honest Pros, Cons & Pricing (2026)

Category: Small business CRM and marketing automation

Website: keap.com

Also known as: Keap(formerlyInfusionkeep), keap(formerlyinfusionkeep), keap (formerly infusionkeep).

Overview

Keap targets small businesses and solopreneurs who need CRM, marketing automation, invoicing, and appointment booking in one tool. The automation capabilities are decent for its target market — automated follow-ups, lead capture forms, payment processing, and pipeline management. For cold email operations, Keap sits downstream: use it to manage and nurture the leads that cold email generates, not to send the cold emails themselves. Keap will enforce anti-spam policies on cold outbound.

Pricing

Pro: $249/month (1,500 contacts). Max: $349/month (2,500 contacts). Ultimate: $499/month (5,000 contacts).

Strengths

• All-in-one for small businesses: CRM + automation + invoicing + scheduling
• Good automation workflows for lead nurture and follow-up
• Payment processing and invoicing built in
• Appointment scheduling included

Weaknesses

• NOT for cold email — anti-spam policies enforced
• Expensive compared to dedicated CRM or marketing tools
• Contact-based pricing limits scale
• Interface can feel dated compared to modern alternatives

Best For

• Small businesses that want CRM, email, invoicing, and scheduling in one tool
• Service businesses nurturing leads from cold email with automated follow-up
• Solopreneurs who need an all-in-one business management platform

Not Ideal For

• Cold email sending — use dedicated cold email tools
• Teams needing only CRM or only marketing automation (cheaper to buy separately)
• Growing companies where per-contact pricing becomes prohibitive