Groove (Clari) Review — Honest Pros, Cons & Pricing (2026)

Category: Sales engagement platform

Also known as: Groove(Clari), groove(clari), groove (clari).

Overview

Groove is a sales engagement platform now owned by Clari that focuses on email, calendar, and activity capture for revenue teams. The platform integrates deeply with Salesforce, automatically logging emails, meetings, and calls without manual data entry from reps. Groove's activity capture is its strongest feature: it creates a complete picture of all buyer interactions in Salesforce without relying on reps to update the CRM. For enterprise sales teams already invested in Salesforce, Groove adds engagement capabilities on top of existing CRM workflows rather than replacing them.

Pricing

Enterprise pricing. Contact sales for custom quotes. Annual contracts typical.

Strengths

Deep Salesforce integration with automatic activity capture and logging
Reps work from their inbox while Groove syncs everything to Salesforce
Revenue intelligence through Clari's forecasting and pipeline analytics
Email templates, sequences, and scheduling built into Gmail or Outlook

Weaknesses

Requires Salesforce as the CRM, not compatible with HubSpot or Pipedrive
Enterprise pricing puts it out of reach for small teams
Less focused on cold email deliverability than dedicated outreach tools
Acquisition by Clari has created uncertainty about the standalone product roadmap

Best For

Enterprise sales teams using Salesforce who want automatic activity capture
Revenue operations teams that need complete visibility into rep activity
Organizations already in the Clari ecosystem wanting integrated engagement

Not Ideal For

Small teams or startups not using Salesforce
Cold email operations prioritizing deliverability and inbox rotation