GetResponse Review — Honest Pros, Cons & Pricing (2026)

Category: Email marketing and marketing automation platform

Also known as: getresponse.

Overview

GetResponse is an email marketing platform with strong automation and webinar hosting. The automation builder is more capable than Mailchimp — you can build complex conditional workflows based on subscriber behavior, purchase history, and engagement patterns. The webinar feature is unique among email marketing tools and useful for B2B companies running educational content as a lead nurturing strategy. Like all email marketing platforms, GetResponse prohibits cold email and will suspend accounts sending unsolicited messages.

Pricing

Free: 500 contacts. Email Marketing: $19/month. Marketing Automation: $59/month. Ecommerce Marketing: $119/month.

Strengths

Stronger automation builder than Mailchimp with conditional logic and scoring
Built-in webinar hosting — unique for an email marketing platform
Landing page builder and conversion funnels included
Competitive pricing with more features per tier than Mailchimp
Good deliverability rates for marketing email

Weaknesses

NOT for cold email — will suspend accounts for unsolicited outreach
Less well-known than Mailchimp — fewer templates and community resources
Webinar feature is basic compared to dedicated webinar tools like Zoom
Contact-based pricing can get expensive at higher volumes

Best For

B2B companies running webinar-based nurture sequences for cold email-generated leads
Teams needing stronger automation than Mailchimp without HubSpot's price
Marketing teams building conversion funnels for inbound leads

Not Ideal For

Cold email outbound — use dedicated cold email platforms
Teams that just need simple newsletters without automation
Enterprise teams needing advanced CRM integration (use HubSpot instead)