Constant Contact Review — Honest Pros, Cons & Pricing (2026)

Category: Small business email marketing

Also known as: ConstantContact, constantcontact, constant contact.

Overview

Constant Contact is an email marketing platform focused on small businesses, offering email campaigns, automated sequences, social media marketing, and event management. Founded in 1995, it is one of the oldest email marketing platforms. Constant Contact is NOT a cold email tool and prohibits unsolicited emails. It is designed for permission-based email marketing to opted-in subscribers.

Pricing

$12/month for the Lite plan. $35/month for the Standard plan. $80/month for the Premium plan.

Strengths

Strong brand recognition and trust among small businesses
Event marketing features that are unique in the category
Social media posting and advertising tools included
Good deliverability for permission-based marketing emails

Weaknesses

Cannot be used for cold email or unsolicited outreach
Pricing is higher than competitors for similar features
Automation capabilities are limited compared to ActiveCampaign or HubSpot
Template designs can feel outdated

Best For

Small businesses and nonprofits wanting established email marketing with event features
Local businesses needing a trusted, well-known email marketing platform

Not Ideal For

Cold email teams needing outbound sending capabilities
Teams wanting advanced automation at competitive pricing