8x8 Review — Honest Pros, Cons & Pricing (2026)

Category: Cloud communications platform

Website: 8x8.com

Also known as: 8x8.

Overview

8x8 is a cloud communications platform that combines business phone, video conferencing, team chat, and contact center features in a single subscription. The platform offers unlimited calling to up to 48 countries depending on the plan, which makes it attractive for international sales teams. Call recording, voicemail transcription, and analytics are included across plans. For sales operations that run cold email as their primary channel and want to add occasional phone follow-ups, 8x8 provides a cost-effective unified communications solution without the complexity of a dedicated sales dialer.

Pricing

$24/user/month for X2 plan. $44/user/month for X4 plan with analytics. Contact center pricing available.

Strengths

• Unlimited calling to up to 48 countries on higher plans
• Unified platform covering phone, video, chat, and contact center
• Call recording and voicemail transcription included on all plans
• Competitive pricing starting at $24/user/month

Weaknesses

• Not a dedicated outbound sales dialer, limited power dialing features
• Contact center features require a separate add-on at additional cost
• Can feel bloated for teams that only need voice calling
• Customer support quality has received mixed reviews

Best For

• International sales teams that need affordable calling to multiple countries
• Teams wanting a single platform for phone, video, and team communications

Not Ideal For

• Dedicated outbound SDR teams that need parallel dialing and sales-specific features
• Teams already using separate best-of-breed tools for phone and video