What do you put in your cold email signature? Minimal or full company info?
copycarl · 2026-03-09 · 530 views
Going back and forth on cold email signature style. Minimal (name + title) or full company info (logo, phone, LinkedIn, address)?
Community consensus: keep it minimal for cold email. Name, title, company name, phone number. No images, no logos, no HTML formatting. Full signatures with logos and social icons look like marketing emails and can trigger spam filters.
The goal of cold email is to look like a personal 1-to-1 message. A marketing-style signature breaks that illusion. Save the fancy signatures for warm follow-ups after someone has engaged.
Comments (6)
leadgenlucy · 2026-03-10
minimal all the way. name, title, phone number. that's it. every image, logo, and social icon you add increases the chance of landing in Promotions tab or getting flagged as marketing email
inboxpro · 2026-03-10
Removed my LinkedIn link from my cold email signature and deliverability improved noticeably. Turns out links in signatures count toward the total link count that spam filters evaluate. Fewer links = better deliverability.
grindgary · 2026-03-10
disagree slightly — I include my LinkedIn because it gives prospects a way to verify I'm a real person. the slight deliverability hit is worth the trust factor. tested both ways and my reply rate is actually higher with LinkedIn included
joshagency · 2026-03-11
for agency clients we always strip signatures down to name + title + company. no images ever. our A/B tests consistently show minimal signatures outperform fancy ones significantly on deliverability and reply rates
curiouscathy · 2026-03-11
wait, so no logo at all? my boss insists on having the company logo in every email. how do I convince them this is hurting deliverability?
copycarl · 2026-03-12
@curiouscathy show them the data. run an A/B test with logo vs without for 2 weeks. the results will speak for themselves. images in cold emails are a deliverability killer