Cold Email ROI Calculator — Project Your Pipeline Revenue

Calculate the return on investment for your cold email infrastructure. Enter your daily send volume, average deal size, and conversion rates to see projected monthly revenue, meetings booked, deals closed, and ROI on your inbox investment.

How It Works

  1. Enter your daily cold email send volume
  2. Enter your average deal size
  3. Choose your email provider (Google Workspace or Outlook 365)
  4. Adjust conversion benchmarks (reply rate, meeting rate, close rate)
  5. See your projected pipeline, revenue, and ROI

Industry Benchmarks

  • Reply rate — 3% average for cold email (1-2% poor, 5-8% excellent)
  • Meeting rate — 30% of replies convert to meetings
  • Close rate — 20% of meetings close into deals

Why Infrastructure Is the Cheapest Part

Cold email infrastructure (inboxes, domains, DNS) is a one-time cost. At Puzzle Inbox pricing, 30 Google Workspace inboxes cost $90 and can send 450 emails/day — that's 9,900 emails/month. At a 3% reply rate, that's 297 replies and ~89 meetings per month. The ROI on inbox infrastructure is typically 10,000-50,000%.

Provider Comparison

Google WorkspaceOutlook 365
Sends per inbox/day153
Price per inbox$3.00$0.35
Pre-warmed option$4.50