Rachel Okafor
B2B Outbound Analyst, Puzzle Inbox
Rachel writes about ICP definition, lead targeting, and campaign-level performance. Previously SDR lead at two growth-stage B2B SaaS companies.
Rachel covers the lead-side of cold email at Puzzle Inbox: ICP definition, list building, segment-level reply rate analysis, campaign-level KPI math, and the editorial side of cold copy. She was an SDR and SDR lead at two growth-stage B2B SaaS companies before joining the team, where she ran cold email campaigns across 20+ verticals and learned which segments respond to outbound and which never will. She co-authors most of the vertical playbooks on the blog.
Areas of expertise
- ICP definition
- B2B outbound
- Cold email copywriting
- Lead targeting
- Reply rate analysis
- SDR operations
Recent articles by Rachel
- Cold Email for B2B SaaS: The Complete Playbook — Jan 28, 2026 · 11 min read
- Cold Email Inbox Management at Scale: Running 100+ Inboxes — Mar 18, 2026 · 14 min read
- How to Rotate Sending Accounts Without Triggering Spam Filters — Mar 19, 2026 · 14 min read
- How Email Domain Reputation Works — And How to Protect It — Mar 25, 2026 · 9 min read
- Cold Email for Real Estate: How Agents and Investors Find Deals — Mar 25, 2026 · 8 min read
- 47 Cold Email Subject Lines That Get Opened (With Data) — Apr 1, 2026 · 10 min read
- Cold Email Follow-Up: 12 Templates That Book Meetings — Apr 1, 2026 · 10 min read
- 15 Cold Email Mistakes That Are Killing Your Reply Rate — Apr 1, 2026 · 9 min read
- Cold Email for Financial Advisors: Compliant Outreach That Books Meetings — Apr 5, 2026 · 9 min read
- Cold Email Response Rates by Industry: What to Expect in 2026 — Apr 5, 2026 · 9 min read
- Cold Email for SaaS Founders: The First 100 Customers Playbook — Apr 5, 2026 · 10 min read
- Cold Email for Web Design Agencies: Booking Clients Without Referrals — Apr 5, 2026 · 9 min read
- How to Test Cold Email Inbox Placement Before Launching a Campaign — Apr 5, 2026 · 9 min read
- How to Connect Cold Email to Your CRM: The Complete Integration Guide — Apr 5, 2026 · 10 min read
- Cold Email for Private Equity: How PE Firms Source Deals Through Outbound — Apr 5, 2026 · 11 min read
- Cold Email for Solar Companies: How to Generate Residential and Commercial Leads — Apr 7, 2026 · 11 min read
Editorial process and review methodology are documented on the methodology page. For the rest of the editorial team see the about page.